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Benetton, three-way alliance to digitize shops » inno3

Digital has redefined the buying habits of shoppers who more and more flip to e-commerce and ask for a customized and fascinating buying expertise. In keeping with this pattern, change the idea of retailer and the boundaries between the bodily retailer and the net retailer are damaged down, creating digital areas for the shopper to expertise tailored experiential and sensory journeys, additionally because of the usage of augmented and digital actuality applied sciences, or inside the metaverse.

The connection with the shopper is predicated on the idea of omnichannel to supply more and more personalised companies and analyze buyer interplay with the model, each within the bodily and digital area.

On this situation, retailers should elevate the extent of service to offer extra particulars on merchandise, potential methods to buy and to outline personalised suggestions to finest meet the wants and needs of the shop purchaser. A course of through which i gross sales assistant they play a key function each in gross sales administration and buyer interplay and in the usage of digital instruments. The supply of unified technological options is due to this fact important.

Benetton, unified and omnichannel CX

Conscious of the necessity to digitally evolve gross sales processes, Benetton Group is among the many firms that has lengthy since launched into this path in a sector, that of trend, which notably depends on technological evolution. In actual fact, the group has been working for years to optimize the actions of the shop assistants and make the shopper buying expertise more and more omnichannel and fascinating.

Benetton Group – Retailer

To implement this technique, Benetton avails itself of the strategic collaboration of Cegid and Engineering: the primary associate makes a speciality of enterprise administration and omnichannel software program options for retail firms and specifically within the trend & luxurious sector, the second associate brings collectively superior digital applied sciences and proprietary or associate options.

With a industrial community of 4,000 outlets, Benetton is among the many best-known trend firms on the earth current in the principle markets. The collaboration with the 2 IT companions stems from the group’s must digitize its shops, guaranteeing the next empowerment of gross sales employees and a seamless, seamless and safe omnichannel buying expertise for his or her clients.

The three method partnership kicks off in 2019 with experimentation on 4 pilot shops to then be prolonged and accomplished by 2020 on 29 shops. As of right this moment, they’re over 1,200 Benetton Group shops in Italy, Germany, Cyprus, Spain and France to be digitized having adopted Cegid options along with Engineering. A technique that foresees additional improvement of the venture sooner or later.

At Benetton’s service, specifically, the cloud resolution Cegid Retail Y2 which makes it potential to unify the shopper expertise throughout totally different shops and channels, in addition to guaranteeing full compliance with all of the regulatory and tax methods of the reference nations, from ISO 27001 certification to Gdpr compliance.

Marco Moschini, Info Expertise director of Benetton Group

Having the ability to depend on a dependable, fashionable and scalable resolution like Cegid’s permits us to concentrate on the digital transformation of our shops, facilitating the work of our gross sales groups, for instance. In actual fact, will probably be potential to use all of the potential of Cegid straight from smartphones comparable to real-time inventory management or cell gross sales – he claims Marco Moschini, Info Expertise director of Benetton Group -. Having entered right into a strategic partnership with Engineering permits us to be very reactive in managing the wants of the industrial community each straight and in affiliation worldwide, from new openings to the service desk passing by the technical coaching of retailer personnel”.

Some great benefits of the Cegid resolution

For Benetton, the benefits of the brand new resolution are rapid and vary from centralization of information administrationwith the ability to get pleasure from higher management, monitoring and safety on data regarding the historical past of the buyer, the stock, in addition to the particular actions of the shop, and benefiting from asimplified Erp retail integration with different pre-existing enterprise methods.

Cegid Retail Y2 concretely improves the consumer expertise of retailer assistants when it comes to higher velocity and discount of the margin of error, growing their effectivity, decreasing their actions with little added worth and growing the extent of their function inside the buying course of. Processes which, on the buyer aspect, translate right into aoptimization of the buying expertise alongside your complete buying journey.

Mario Davalli, Cegid nation supervisor for Southern Europe

“We’re proud to have the ability to assist a prestigious and historic model comparable to Benetton Group at a world degree, making out there our progressive technological options that translate into the supply of an omnichannel expertise more and more centered on the buyer – he declares Mario Davalli, Cegid nation supervisor for Southern Europe -. We’re already engaged on increasing the partnership within the close to future. Two different pilot initiatives are underway that may additional strengthen our relationship within the omnichannel and mobility fields and we’re assured that collectively we will supply customers a optimized multichannel and much more environment friendly”.

The function of Engineering

As a privileged associate of Cegid, Engineering helps Benetton in all phases of the venture, guiding the group in defining the mannequin by hole evaluation geared toward figuring out the specificities of every particular person nation. To information the digital transition extra successfully, throughout the rollout actions, the Engineering group managed the staging and set up of fleets of machines throughout the primary configuration of level of sale money methods, guaranteeing the day of the go-live, with licensed trainers, the assist of the shop employees. Every Benetton retailer that begins utilizing the brand new tills with Y2 Cegid is assured help from the Engineering Retail Retailer Assist servicewhich offers a single level of contact and the potential assist of on-site employees for organising or changing store {hardware}.

Maurizio Pecori, director of the Trade, Retail & Service division of Engineering

“Lately, the digitization of the retail sector has undergone a robust acceleration, profoundly altering its enterprise methods – remark Maurizio Pecori, director of the Trade, Retail & Service division of Engineering. Exactly for that reason, Engineering has included an funding coverage within the retail section in its Group technique to answer the wants of its clients on this part of digital transition in an more and more high-performance method. Given its complexity and internationality, the venture carried out with a associate like Benetton is strategic for us, as a result of it has allowed us to make one of the best use of our governance and technological capabilities to make the buyer expertise completely omnichannel”.


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