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Way of life, Milan celebrates Moncler: commemoration in entrance of 18,000 individuals

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700 dancers, 200 musicians, 100 choristers, 952 fashions. In whole it was precisely 1952 – just like the founding yr of Moncler – the skills who on 24 September gave life to a rare present within the symbolic place of Milan, Piazza Duomo, for the seventieth anniversary of the model. Not even the rain stopped the present, a efficiency with a exceptional visible affect, flawlessly orchestrated by the choreographer Sadeck Berrabah. The protagonist of the night additionally the Maya jacket, an iconic mannequin, modified in type and supplies that symbolically subordinates the origins of the model to its future.

Moncler celebration in Piazza Duomo in Milan

Moncler, an unprecedented present

A present able to arousing feelings, inaugurated by the prima ballerina of the Teatro alla Scala, Virna Toppi, and continued by the performances of the professionals, organized all through the sq. to convey the thought of ​​a white canvas, emblem of a brand new period. The choir of the White Voices, and the music of an orchestra Milanese with the involvement of musicians from the Teatro alla Scala. On the spotlight of the efficiency, the digital music of the DJ Lorenzo Senniwhich set the tempo for the 1952 solid members shifting as a bunch as a considerable amount of white confetti sealed the finale.

Many famend faces took half on this formidable present within the beating coronary heart of Milan with about 18 thousand admissions. among the many stars Anne Hathaway, Alessandra Ambrosio, Francesco Scianna, Melissa Satta, Pharrell Williams, Blanco, Future and lots of others. Due to this fact, a present that inaugurates a 70-day program of occasions and experiences at a world degree.

Learn additionally: Way of life, paid subscriptions on Instagram: Chiara Ferragni within the reflection part

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Moncler, not simply the launch of the photographic marketing campaign: Maya 70 is coming

First, the launch of the worldwide marketing campaign that commemorates probably the most related moments within the historical past of Moncler by means of a choice of archive pictures. A narrative undoubtedly made up of moments of appreciable significance as emerges from a mosaic made up of 16 photos that reveal numerous voices, faces and locations. The photographs will likely be printed in worldwide magazines, digital screens and outside billboards with devoted activations in some key cities corresponding to Milanthe place is it Moncler will make Corso Garibaldi in an open-air exhibition. October 1, 2022 will as a substitute be the day of the launch of Moncler Maya 70 restricted version: an iconic jacket in a peculiar version, with the anniversary emblem. It is going to be obtainable in 13 particular colours together with the unique Platinum variant.

Moncler celebration in Piazza Duomo in Milan

Moncler, Remo Ruffini’s invitation to seven designers to revisit Maya

However that is not all as a result of the President and CEO Remo Ruffini invited seven designers, who’re a part of the historical past of the model, to reinterpret the Maya jacket by means of their distinctive imaginative and prescient.. Beginning October 15, the creations designed by Thom Browne, Hiroshi Fujiwara, Rick Owens, Pierpaolo Piccioli, Francesco Ragazzi, Giambattista Valli And Pharrell Williams.

Moncler, international celebrations and NFT

The celebrations additionally proceed outdoors the European entrance with a touring exhibition that will likely be launched on 5 October by the Excessive Line in New York after which landed in London on 12 October and Seoul on 18 November. In the long run, Moncler additionally lands within the Metaverse with 7 Moncler Non-Fungible Tokens, NFT. Created by the German digital artist Antoni Tudisco, will likely be launched by Arianee’s web3 platform. The primary work devoted to Milan will have fun the seventieth anniversary present, whereas the second NFT will likely be obtainable with the Platinum model of the brand new Moncler Maya 70 jacket. The opposite 5 will likely be offered in the course of the phases of the exhibition the place an version will likely be obtainable for every metropolis. of 500 NFT artworks.

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