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MINISO, a worldwide retailer of inexpensive life-style merchandise, makes use of VR (Digital Actuality) and AR (Augmented Actuality) for the streets of…

ROME, December 20, 2022 /PRNewswire/ — MINISO (NYSE: MNSO; HKEX: 9896), a worldwide retailer of inexpensive life-style merchandise, started its world tour on December 5 #Lifeisforfun! with well-known characters from the model’s unique MINI Household. Touring from Mexico to Italy to Thailand, MINISO spreads the cheer and heat that characterize the vacations.

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The tour began in Mexico after which went to Italy and Thailand. Penpen the Penguin and Pickle the Shiba Inu mascots traveled on MINISO-themed public transportation such because the BTS Skytrain in Bangkok and buses a Florence, making a Christmas spirit of affection and fellowship amongst commuters. Additionally they appeared on the streets of Bangkok, Rome, FlorenceBologna and Mexico Metropolis, brightening up the festive environment for the inhabitants of those cities.

In Italy, digital actuality and augmented actuality applied sciences have been adopted with which clients can seek for Penpen within the metropolis of Florence by way of an interactive recreation, in change for prizes. Mixing the fashionable with the previous, attendees had been in a position to admire the town’s conventional architectural heritage and familiarize themselves with the cute members of the MINI Household.

The treasure hunt recreation additionally aligns with MINISO’s in-store buying expertise as clients of all ages can all the time discover one thing enjoyable every time they go to a MINISO retailer. In December, MINISO will open six new retailers in Bologna, Teramo, Città Sant’Angelo, Taranto and Florence, simply in time for the vacations. The store of Florencepositioned within the Santa Maria Novella railway station within the Tuscan capital, may even be the primary MINISO outlet within the metropolis.


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Customer wore a VR headset to look for Penpen

Earlier in 2022, MINISO and the MINI Household traveled extensively and visited a few of the world’s most well-known icons in several cities, fulfilling buyers’ needs and spreading love and kindness globally. #Lifeisforfun! has brightened up the day by day commute in cities by scoring successes for MINISO all through 2022. “The characters in our MINI Household are like good mates to our clients. After a 12 months stuffed with turbulence and uncertainty, we would like these little mates to supply our clients a second of heat and leisure,” he stated. Vincent HuangMINISO’s VP of Worldwide Enterprise Improvement.

MINISO's MINI Family-themed bus in Italy

The cheer of the vacations can be prolonged on-line, the place MINISO has organized the #MINISOPentaClaus problem on Tik Tok. Customers can take part within the problem utilizing the MINI Household stickers created by MINISO for the event. Within the first week of the problem, customers of Tik Tok they’ve created over 100,000 movies and amassed 300 million views.

“Guided by our mission to deliver pleasure and leisure to the world, MINISO is dedicated to making a optimistic affect on society and the day by day lives of our clients. As 2022 attracts to a detailed, MINISO plans to unfold extra smiles and happiness by way of our wide selection of unique and enjoyable merchandise and thru significant campaigns within the coming 12 months,” stated Huang.

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