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Netherlands’ ZDHC launches Detox Fashion Radar to benchmark brands

Netherlands’ non-profit organization ZDHC launched the Detox Fashion Radar during its annual Impact Day event to benchmark brands that are on their Roadmap to Zero journey to detox fashion based on engagement level and implementation progress. From all of ZDHC’s Contributor Brands, five achieved the highest level of implementation performance in 2021.

With the launch of the Detox Fashion Radar, ZDHC offers a simple navigation tool for the interested audience to see how individual fashion brands and retailers are engaging in the program and progressing on their journey towards eliminating the use of harmful chemicals across their entire value chain, ZDHC said in a statement.

Faced with the irreversible effects of climate change and the role of the fashion industry in the current environmental crisis, people are growing increasingly concerned about the position of their favorite fashion brands when it comes to chemical responsibility in the making of clothes. The everyday choices can make the difference. The radar’s intent is to present sustainable chemical management at a glance, to show fashion brands’ level of progress in implementing ZDHC’s Roadmap to Zero Program across their value chains.

Netherlands’ non-profit organization ZDHC launched the Detox Fashion Radar during its annual Impact Day event to benchmark brands that are on their Roadmap to Zero journey to detox fashion based on engagement level and implementation progress. From all of ZDHC’s Contributor Brands, five achieved the highest level of implementation performance in 2021.

By visualizing the progress made so far, the radar also acts as a catalyst for transparency. With the ZDHC Roadmap to Zero Program as a leading and credible industry guidance for sustainable chemical management worldwide, ZDHC wants to be transparent in how fashion brands’ are making program implementation progress needed for a sustainable future for fashion, the release added.

ZDHC Contributor Brands enrol into the leader program ‘Brands to Zero’ undergo an annual assessment of their implementation performance and are held accountable to take corrective action plans as part of their commitment to ZDHC.

As part of Brands to Zero, brands and retailers harmonise expectations towards suppliers and remove obstacles to allow responsible chemical management to thrive throughout their value chains. While all ZDHC Contributor Brands are recognized for their leadership within the industry, ZDHC measures and benchmarks the implementation performance within the Brands to Zero by using more than 70 KPIs and metrics centered around the Roadmap to Zero Program, sustainable chemical management and supply chain management practices .

For the annual Brands to Zero assessment, ZDHC works with KPMG who offers a professional, transparent, and credible evaluation of brand performance resulting in a neutral report.

By committing to sustainable chemical management, embracing the implementation of sustainability throughout their corporate cultures, and actively monitoring goals and results the following companies stood out as best practices and performance leaders in the industry committed to ZDHC’s mission – achieving Aspirational Level and as a result their brands are among the first brands that feature on the Detox Fashion Radar: H&M Group and its brand subsidiaries H&M, COS, ARKET, Monki, Weekday and Other Stories; Levi’s Strauss & Co and its brands Levi’s, Dockers, Signature, Denizen, Beyond Yoga; Victoria’s Secret & Co. company and its brands Victoria’s Secret and Pink; Burberry Group and its brand Burberry; and C&A Group and its brand C&A.

Fibre2Fashion News Desk (KD)

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