Skip to content

“The SBS vogue assortment”, Stefania Gilardi


Case&Me debuted at Ifa 2022 in a devoted nook. Positioned on the very least perfect heart of the SBS stand, this house has been designed to permit folks to the touch the brand new model first-hand, which arises from SBS’s have to differentiate itself in the marketplace with a strongly characterizing imprint able to increasing and be liked by an ever-growing clientele.

Already on the time we had chatted with Stefania Gilardi, SBS product supervisor for the Case&Me model, who had joined the Novara firm just a few months in the past as a way to observe the event of this assortment made up of varied proposals and on the power of her background and know-how. how acquired on this planet of vogue.

Sure, as a result of Case&Me is pure vogue. As Gilardi herself explains in our video interview that you could find on this web page and made at first of 2023: “We’re addressing a demanding person by way of high quality and a spotlight to element, consideration to the style and life-style aspect and who seeks a powerful personalization of the machine that should ‘gown’ with equipment”. Case&Me, continues Stefania Gilardi, “is aimed primarily at a feminine goal, even for some peculiar merchandise which can be a part of the gathering, however it’s open to any person who desires to make their machine distinctive with instances, baggage and equipment that uniquely specific the tastes and the character of every of us”.

Within the phrases of SBS: “These merchandise inform a selected life-style by means of supplies, design and practicality: a vogue idea that goes past clothes and follows dogmas of magnificence and uniqueness for the wearer. A venture that displays clear values: enjoyable and purposeful life-style equipment for patrons who really feel a way of need that goes past the necessity to buy”.

Once more Stefania Gilardi explains how and why SBS felt the necessity to create Case&Me: “The gathering is made up of two phrases: Case is the broad which means that displays the rising demand for instances, in all their types; with Me the individuality of the one is valued, the idea of self-expression and uniqueness. The union of the 2 phrases interprets the hyperlink between the particular person and the equipment by means of which to specific one’s character. Case&Me is ideal for Technology Z and the Millennials who’re typically on the lookout for purposeful, versatile objects with a life-style and aesthetically modern imprint”.

The gestation of Case&Me in SBS took a number of months however took on an acceleration that led the gathering to be revealed at Ifa 2022 due to the help of Stefania Gilardi. Now we’re taking a look at Barcelona, ​​on the Cellular World Congress 2023 which is a hub and presentation level for a lot of improvements for SBS, together with the brand new Case&Me merchandise.

Simply to provide an thought: at current the gathering boasts a couple of hundred references; throughout 2023, ranging from Mwc 23, they’ll double. Simply as, in parallel, the product gross sales channel shall be expanded, consolidating that of specialised retail and going to strengthen each on-line and particular tasks in shops and idea shops linked to the world of vogue and life-style.

This ranging from the present proposals: New, with a powerful characterization of the emblem to elegantly improve your outfit; Capsule assortment, with a winter theme; Reconverted, with the Case&Me model as a result of it’s extra coherent and applicable in conveying the wants of the general public who’ve already approached these merchandise. SBS has lately expanded the vary with Snappy Holder, which already presents a primary novelty to observe present developments and strengthen its presence within the life-style sector.

Snappy Holder is a flat disk to be utilized to the again of the cellphone to carry out two capabilities: comfortably take selfies or hold the cellphone resting on a floor, with a horizontal or vertical view, to look at, for instance, movies or make a video name. Within the first case, simply raise the lever and insert your fingers between the disk and the cellphone to make use of it simply; within the second case it’s a must to raise the lever and hook it into the slot of the disk itself. The use is at all times very intuitive and easy. We talked about it in depth on this information:

Leave a Reply

Your email address will not be published. Required fields are marked *